Advertising Images

Advertising images are very different from branding & marketing images. There are times you take a specific approach to create an image. That approach is determined by the final use of the images created.

Knowing that Arizona State University had recently changed the look of their OR Sparky’s pitchfork I intentionally lit a wrestler that would make the photo timeless.

The lighting set up for this image avoids identifying the subject, yet does outlines the physique of a college athlete.